VAYO: Building a Hybrid Community Brand for Modern Social Connections

About the Brand: VAYO

Vayo is a Bangalore based community engagement brand which is designed to help people connect, offline and online, meaningfully. In a time after 20s where life is fast and hectic, genuine friendships are harder to form. Vayo creates a comfortable, activity driven space where individuals meet new people, share experience and build real connections.

The Challenge

Vayo as a brand had a strong concept but faced challenges in the beginning like a defined brand identity, structured communication/marketing funnel, hybrid engagement model (digital + physical), visibility and consistent content and event strategy.

Our Strategy: Turning VAYO Into a Multi-Dimensional Community Brand

First, we created a clear Instagram brand identity and designed a consistent digital presence to help people recognize the brand. This included clean grid layouts, activity-based posters, vibrant colors, story highlights explaining offerings, and reels showcasing real participants and real moments.

Secondly, we structured a Meta Ads strategy focusing on both digital and physical events, promoting Vayo as an inclusive community for anyone looking to try new activities and meet new people.

Thirdly, we built strong digital communities through a WhatsApp community system with multiple interest-based groups, regular engagement, easy signups, and online gaming events and virtual hangouts.

Lastly, strategic outreach to Bangalore city pages, creators and influencers helped expand Vayo's visibility across varied audience segments.

Results & Impact

• ✔ Strong brand identity
• ✔ Growth of community (online and offline)
• ✔ Increased event participation by 5 times
• ✔ High recall within Bangalore's social ecosystem
• ✔ More activeness in WhatsApp community interactions
• ✔ Successful launch of online communities
• ✔ Scalable funnel from Instagram → WhatsApp → Events