Case Study by Laneway

Currice Foods: Building the Founder. Building the Brand.

How Laneway is helping Currice Foods grow through founder-led marketing across Instagram, LinkedIn, and Reddit.

Founder-Led Marketing·Instagram, LinkedIn, Reddit·Food & Beverage·● Active Partnership

About the Brand

Currice Foods is a layered experience brand built by founder Sujay S. Kashyap. It is not a food product — it is an experience ecosystem operating across four distinct verticals, each serving a different audience.

Currice Experience

Live food stations for weddings & large-scale events

Currice Café

Managed café experiences for corporate offices

Currice Daily

Reliable daily meal solutions for office workers

Currice Executive

Premium dining for leadership & high-end clients

The Challenge

Currice had real traction on the ground — events, bookings, and a founder with a clear vision. But the digital presence wasn't keeping pace. Engagement on Instagram and LinkedIn was low, the four verticals weren't being communicated clearly, and the most powerful asset — the founder's story — wasn't being used at all.

Low engagement across Instagram and LinkedIn
No consistent content cadence or brand voice online
Four distinct verticals — none clearly spoken to digitally
The founder's personal brand completely untapped

Our Strategy

At Laneway, we work with founders — not just brands. For Currice Foods, that meant one clear decision: put Sujay at the centre of the content, and build everything around his story, his events, and his world.

"Experiences like Currice's aren't sold through scheduled posts. They are sold through presence, story, and a voice people trust before they ever walk through the door."

01 Instagram — Consistent reels, stories, and community management capturing the energy of every Currice event.

02 LinkedIn — First-person posts written as Sujay — event recaps, founder reflections, milestones — targeting corporate and B2B audiences.

03 Reddit — Active participation in r/bangalore and relevant food communities to build organic reach.

3-Month Roadmap

Month 1

Foundation & Setup

Brand alignment, account optimisation, content tone locked in, first reels and posts live.

Month 2

Growth Testing

Testing content pillars, analysing audience response, refining the hook. Best-performing formats identified.

Month 3

Performance Scaling

Doubling down on winning formats. Community engagement deepened. Full performance review with data-backed recommendations.

What We Deliver Every Month

Reels

2–3 reels edited from Sujay's raw footage, formatted for Instagram and LinkedIn

LinkedIn Posts

6–8 posts written in first person as Sujay — event recaps, founder reflections, milestones

Captions & Copy

All post captions across Instagram, LinkedIn, and Reddit — written in his voice

Stories & Community

Daily Instagram stories, DM and comment handling, LinkedIn engagement

Active participation in r/bangalore and relevant food communities

Static Creatives

2–3 designed posts for event announcements and key moments

Content Calendar

Full monthly plan — dates, platform, caption drafts — approved before anything goes live

Performance Report

Reach, impressions, engagement, follower growth, and what changes next month

3-month totals: 9–12 reels · 18–24 LinkedIn posts · 6–9 static creatives · 3 content calendars · 3 performance reports

Results & Impact

This is an active, ongoing partnership. Results are building month on month.

✔Founder-led content strategy live across Instagram, LinkedIn, and Reddit
✔Consistent content cadence established for the first time
✔Sujay's personal brand being built alongside Currice Foods
✔All four verticals clearly represented in the content ecosystem
✔Community management running across all platforms
✔Results compounding — month on month