About our online store
Laneway.in is an online platform crafted to deliver a curated and elevated shopping experience, with a strong focus on lifestyle and utility-driven products. Acting as a multi-brand digital showroom, it offers customers access to a distinctive selection of home essentials, kitchen accessories, and unique gift items — all thoughtfully chosen to match modern, practical tastes.
Key Features of Laneway.in
1. Curated Collections
Every product on Laneway.in is handpicked, ensuring only high-quality, functional, and visually appealing items are showcased. From minimal kitchen tools to stylish home décor and smart gadgets, the platform reflects the best of current lifestyle trends.
2. Diverse Range of Essentials
Our catalog includes a wide variety of home and kitchen essentials along with thoughtful and creative gifting options. Whether you're refreshing your space or picking out a present, Laneway has something for every taste and occasion.
3. Unique & Selective Offerings
Laneway.in partners with innovative brands and independent creators to bring you exclusive items that are hard to find elsewhere. This makes it a favorite spot for those who value originality and smart design.
4. Seamless Online Shopping
As a fully digital platform, Laneway.in offers the ease of browsing and buying from home. Customers can discover and shop for practical, well-designed lifestyle items from various brands—all in one place.
5. Customer-Focused Service
We prioritize your satisfaction with secure payments, clear product details, and easy return options—ensuring a smooth and reliable shopping experience.
Laneway.in was started on 21st December 2021 as a sole proprietorship by our founder Gokul M Prabhu, with a simple mission – to bring handpicked, useful, and trending products to the Indian market.
In 2023, Vaishnav M Prabhu joined as co-founder and partner, bringing new energy and ideas to take Laneway to the next level.
In 2025 April 15, Laneway is incorporated as Private Limited Company.
We now operate as a growing team, focused on building a trusted online destination for home, lifestyle, and gifting needs.
We believe in:
- Affordable quality
- Trendy, useful products
- Simple and secure shopping experience
Follow us for updates & offers:
Instagram: lanewaydotin
LinkedIn: Laneway India